In any industry, it is paramount to align your IT goals with your business goals. In the cutthroat retail industry, this is more visible to the average consumer than ever. Retailers are using technology and digital transformation to gain the edge over their competition. Retailers are focusing on customer experience more than ever before, and they are using technology to innovate and satisfy customers by solving their real problems. Regardless of your industry, Forbes has predicted 2018 is the year that digital transformation is a must. In retail specifically, digital transformation is necessary to gain the competitive edge and keep the lights on with the doors open.